Patients now describe a problem to an assistant, such as a stiff neck after a long drive or a shoulder that will not settle, and ask who can help nearby. Tekton makes your clinic easy for those assistants to read and trust and name, then measures where you land.
In one line: AI search optimization makes your physiotherapy, chiropractic, massage or osteopathy clinic readable and credible to ChatGPT, Google AI, Claude and Perplexity, using accurate practitioner and service information and compliant language, and Tekton measures how often each one names you.
A recommendation draws on your Google Business Profile and your website, along with your reviews and the directories that list your practitioners. We tidy each source and work with the booking software you already run, including Jane, Cliniko and Noterro.
Health questions arrive as stories. "Who treats a rotator cuff problem near Ancaster and takes direct billing?" is a sentence an assistant can answer and a search box handles badly. The reply is a short list of clinics with a reason for each, and the patient books from there.
Assistants are careful with health topics. They lean on sources that look accurate and current and accountable, which favours clinics that state clearly who their practitioners are and what they treat.
Everything below is something a clinic owns and can correct.
One page per practitioner with their profession, registration, approach and the conditions they see, plus a page per service. Assistants quote specifics, so vague pages lose to clear ones.
Correct primary category, services, hours, booking link and the languages your team speaks. For a multi-practitioner clinic, it also helps to keep each practitioner's details consistent with their own listings.
Your name plus your address and phone number stated identically on your site, your profile, health directories and any professional register entries that list the clinic.
Many clinics hide everything behind a booking widget. We make sure the pages around it, such as first-visit guidance and direct billing and cancellation terms, are plain text an assistant can read.
Schema for the clinic and its practitioners and services. Crawler access that lets assistants reach your key pages, plus an llms.txt file as a small extra.
A fixed set of real patient questions run across ChatGPT, Google AI, Claude and Perplexity on the same dates each month, so you see mention rate as a trend.
Ontario's regulated health colleges each publish standards on advertising, including how claims and outcomes and patient testimonials may be used. We write to a conservative reading of them. Pages describe what you treat and who treats it. They also say what a first visit involves. They do not promise cure, and they do not build marketing out of patient stories.
That restraint helps with assistants too. Plain, accurate, attributable statements are the kind of text they quote. Your college's standards apply to your own content, so each page is reviewed with you before it goes live. Replies and messages never discuss a patient's treatment in public.
We begin with a baseline. Using the conditions you treat and the areas you serve, we write a fixed set of real patient questions, run them across ChatGPT, Google AI, Claude and Perplexity, and record which clinics are named and why. The free Blueprint includes this for your clinic.
Next we interview each practitioner for ten or fifteen minutes so their pages are accurate in their own words, and they approve the final text. We then fix the profile and listings and crawler access, and repeat the same prompts each month so you can see the trend and connect it to tracked calls and booking-form fills.
AEO is one track in the Growth seat, alongside local SEO, the clinic website, reviews and booking. It builds on the same clean-up as local search, so the work is shared. See the packages page for the structure of the build and the monthly seat.
This is our founding-client guarantee. The monthly seat is waived until the engine produces the agreed number of new tracked enquiries (tracked calls and booking-form requests from the channels we build) within 90 days of go-live. Paid ads are excluded, and you answer or return the calls that come in. The build is paid and yours either way. We never promise rankings or bookings or revenue. A useful primer is how to test whether AI recommends your business.
Assistants may summarize your content, so we write it to stand on its own: what the service is, who provides it and when to book an assessment, without diagnosing anyone.
Usually yes. Patients often ask for a specific approach, and an assistant can only name a practitioner it can read about.
No. Assistants vary and their answers shift. We improve the sources they read and report your mention rate on a dated prompt set.
Yes. We keep your booking software and build the readable pages around it, including Cliniko and Noterro if you use those.
The free Growth Engine Blueprint includes an AI-search readiness report that compares how often the assistants name your clinic and nearby clinics on real patient questions.
Your free Growth Engine Blueprint is four research reports and a 12-month roadmap covering your local search visibility, your AI-search readiness, your website and booking health, and your reputation. When it looks like a fit, Dan walks it through with you in a 75-minute session. No obligation. See how engagements are structured on the packages page.