AI search (AEO), local only

Get named when someone in your town asks AI who to call.

Tekton works only with trades and clinics within about an hour of Brantford, and knows the questions your town asks: who can replace a lead water pipe in Hamilton, or which physio in Hespeler direct bills. Then Tekton measures how often ChatGPT, Google Gemini, Claude, and Perplexity name you in their answers, month to month.

In one line: answer engine optimization (AEO) is the work of getting your business named when someone asks an AI assistant for a local recommendation. Each answer is a short list of names that changes from one ask to the next, so Tekton reports how often you get named, month to month.

More than an hour's drive from Brantford? We tell you so in the first reply.

Local only

Every client is within an hour's drive. That line is on purpose.

Plenty of the agencies that show up when you search for marketing help are run from other cities, and some from other countries. Tekton is in Brantford.

Within about an hour

Brantford is home base. Paris is 15 to 20 minutes away. Hamilton is about 35. Kitchener and Waterloo take 45 minutes to an hour.

Met at your counter

The first meeting happens at your shop or clinic when Dan can get there, sometimes by video. He hears how the phone gets answered and sees where bookings land in Jobber or Jane.

Your town, known

People in Cambridge say Galt and Hespeler. People in Hamilton say the Mountain and Upper James. Your customers put those names in their questions, so the person writing your question set needs to know them.

"I only work with local businesses. I am local to you."

"If I can't drive to meet up with you, I won't take the work." Dan Taylor, founder of Tekton Digital, Brantford.

Why local matters to AI

AI assistants can look you up before they answer.

ChatGPT, Google Gemini, Claude, and Perplexity can all search the web before they answer a question⁠[1]⁠[2]⁠[3]⁠[4]. In Tekton's view, a business that local sources describe the same way is easier for an assistant to repeat.

Local sources that agree

Your chamber of commerce listing, your BIA directory, a mention in the local paper or community newsroom, a sponsor page for a local team. We find the ones in your town and help you earn a place on them.

Best-of lists and local roundups

Whitespark's 2026 Local Search Ranking Factors, published in November 2025, scored AI search visibility as its own category for the first time. The top factor was presence on expert-curated best-of lists. Most towns have a few, such as a newspaper's readers' choice and a local blog's roundup. We find the ones that count where you work and what it takes to be considered.

Reviews that name the job and the town

A review that says "replaced our furnace in Paris the same day" tells an AI answer what you do and where you do it. We set up the review ask so it reminds customers what was done and where. They write the rest in their own words, and we never write or script reviews.

A page for every service

Whitespark's second factor was a dedicated page per service. One page for furnace repair and one for heat pumps. One for concussion physio and one for pelvic health. Each page answers the questions people ask, in the words they use, and names the towns you cover.

A consistent profile and schema

Your name and address read the same on your Google Business Profile and your site and every listing, and a stale old listing can split your name in two. The same goes for your services and the towns you serve. Schema markup on each page states those facts in a form machines read directly.

AI crawlers let in, llms.txt kept in its place

We check that your robots.txt lets the AI crawlers reach your service and booking pages, since a site can block them by accident. We can add an llms.txt file too, as a free extra with no proven effect.

AEO is one track of the full growth engine. See the complete service menu, or the investment on the packages page.

By industry: AEO for home service businesses or AI search optimization for clinics.

How we measure

How often you get named, tracked month to month.

In research published in January 2026, SparkToro and Gumshoe had 600 volunteers put 12 questions to ChatGPT, Claude and Google's AI Overviews (or AI Mode when no Overview showed) a combined 2,961 times. ChatGPT and Google repeated the same list of brands less than once in 100 runs, and Claude did only slightly better⁠[5]. A fixed AI rank to hold does not exist, so we measure a rate. We write the questions a real customer asks in your town, then lock the wording so each month compares fairly with the last. Every run is dated and the raw answers are kept, so you can rerun any question yourself to check us.

Check your town in the free Blueprint
Questions people ask, town by town
  • Who is a good roofer for an older house in Brantford?
  • Which massage therapist in Paris does direct billing?
  • Is there an osteopath in Ancaster taking new patients?
  • Which physio in Hespeler direct bills?
  • Who can replace a lead water pipe in Hamilton?
  • Which landscaper in Woodstock lays interlock?
  • Who installs backwater valves in Burlington?
  • Who can look at my furnace in Kitchener today?

Nobody controls what an AI says, so the mention rate is something we report and never promise. The guarantee on the packages page is the Builder's Promise, proof first. The monthly seat is billed from the month we hit a written target for new calls and booking requests, counted for the 90 days after go-live. If that takes longer than 90 days, you still pay nothing for the seat until we do.

The method

How the work runs

01

Meet at your shop

When Dan can get there, he sits down at your counter and lists the questions your customers or patients ask, job by job and town by town. That list becomes the frozen question set.

02

Build the local proof

Service pages and schema and a clean Google Business Profile come first. Then the local sources that back them up, from the chamber to the best-of lists.

03

Measure every month

The question set runs on all four engines. You get a dated rate for each engine and the names that came up when yours did not, with a plain note on what changed.

The eight towns

Eight towns, all within an hour of Brantford

People ask AI for a business by town name. Each page below covers how that plays out where you work, with the real drive time from Brantford.

Every service in each town: Brantford, Paris and the County of Brant, Ancaster, Cambridge, Hamilton, Woodstock, Burlington and Kitchener-Waterloo. Or see all the areas we serve.

Read first

Plain-English guides to AI search

No hype and no guessing. Where a claim depends on how an engine behaves, we name the source and date it, because most advice in this area is repeated without being tested.

One connected system

AI search is one lever in a connected system.

Getting named by an AI pays off when the rest is working too: the site it reads and the reviews it trusts and the follow-up that catches the lead. One partner, based in Brantford, runs all of it.

One seat covers all of it. See how the Growth seat works or email Dan.

Straight answers about AI search

The honest version.

What is AEO, or answer engine optimization?

AEO is the work of getting your business named when someone asks an AI assistant for a recommendation. When a patient in Hamilton asks ChatGPT for a good physio nearby, or a homeowner in Paris asks Google Gemini for a reliable electrician, AEO is what puts your business among the names in the answer more often.

Why do you only work within an hour of Brantford?

Because the work is better when we can meet. The first meeting happens at your shop or clinic when Dan can get there, sometimes by video. He knows your town's business groups and newsrooms, and matching your details across those sources is a big part of the work. Tekton is in Brantford, and every client is within about an hour.

Which towns do you cover?

Brantford, Paris and the County of Brant, Ancaster, Cambridge, Hamilton, Woodstock, Burlington, and Kitchener and Waterloo. The farthest is about an hour's drive from Brantford. Inside the hour you are in range, even when your town has no page here. If you are farther out (London, for example, is about 95 km), we tell you so in the first reply.

Can you guarantee AI will recommend my business?

No. Nobody can. In a January 2026 study, SparkToro and Gumshoe put 12 questions to ChatGPT, Claude and Google's AI Overviews and AI Mode a combined 2,961 times, and the same list of brands rarely came back twice. We do the work and measure how often you get named. Our guarantee counts new tracked calls and booking requests.

Which AI engines do you check?

ChatGPT, Google Gemini, Claude, and Perplexity. Each one gets the same questions, because a clinic or a contractor can be named often on one engine and rarely on another.

How do you measure it?

We write a fixed set of questions a customer or patient in your town would ask, then freeze the wording so months compare fairly. Each question is asked two or three times on every engine. Ten questions asked twice gives 20 answers per engine, so being named in 6 is a 30% rate. Runs are dated and raw answers kept.

Do I need an llms.txt file?

It costs nothing and does no harm, so we can add one. It has no proven effect. Google has said it does not use llms.txt, and server logs show AI crawlers rarely request it. The part that matters is your robots.txt letting the AI crawlers reach your pages, and we check that.

Is this different from SEO?

The two overlap a lot. Google search results feed many AI answers, so the groundwork is shared: service pages, schema, a strong Google Business Profile and real reviews. AEO adds the measurement of AI answers and more work on local sources that describe you the same way. We build both together.

What does it cost?

AI search sits inside the Local search and AI visibility part of the Growth seat, billed from the month we hit your written target. The investment is on the packages page. Start with the free Blueprint and you see where you stand before you spend anything.

Sources

The facts above were checked against these sources on .

  1. OpenAI API documentation, Web search, accessed October 5, 2026. This describes the API, not the ChatGPT app.
  2. Gemini API documentation, Grounding with Google Search, accessed October 5, 2026.
  3. Claude Help Center, Enable and use web search, accessed October 5, 2026.
  4. Perplexity documentation, Overview, accessed October 5, 2026.
  5. SparkToro, New research: AIs are highly inconsistent when recommending brands or products (Rand Fishkin and Patrick O'Donnell of Gumshoe, January 28, 2026), accessed October 5, 2026.
Start free

See who AI names in your town today.

Your free Growth Engine Blueprint includes an AI Search Readiness Report: what ChatGPT, Google Gemini, Claude, and Perplexity say about you, set beside your competitors, plus the Growth Roadmap to close the gap. Dan Taylor in Brantford reads every request. When it looks like a fit, Dan keeps a few 75-minute sessions open each month to walk it through. No obligation.

Local Search Visibility Report
AI Search Readiness Report
Website and Booking Health Check
Reputation and Reviews Report
The Growth Roadmap
A funnel audit, four reports and a 12-month plan, within 3 business days. Free, and yours to keep.
Free Blueprint Email Dan