Patients look at a clinic's Instagram and Facebook to see who works there and whether the place feels right. Tekton creates simple, useful content that introduces your practitioners and shares general education, inside your college's advertising standards.
In one line: social media for a clinic means introducing your practitioners, sharing general education and clinic news on Instagram, Facebook and your Google profile, with no outcome promises or patient stories or individual advice, so your clinic feels approachable and stays compliant.
For most clinics that means Google Business Profile, Facebook and Instagram. We choose the one or two that fit your patients, and we keep replies and messages inside your privacy obligations.
For a clinic it is mostly reassurance. A prospective patient wants to see that the place is active, that the practitioners are real people and that the clinic does what it says. A few well-made posts do that. Search remains the main way new patients find a clinic, and social media supports it.
It also helps existing patients. A reminder about holiday hours, a new practitioner announcement or a clear post about what a first visit involves saves the front desk calls and keeps the clinic in mind.
Short profiles with a photo, the practitioner's profession and what they enjoy working on, so patients know who they would see.
Posts about common topics, such as posture at a desk or how a first assessment works, written for the public and never as individual advice.
New hours, holiday closures, new services, new practitioners and community events, posted on all channels at once.
Regular updates on your Google Business Profile, so the listing looks current to people who find you on the map.
Staff milestones and local sponsorships and charity events, which give the clinic a human face.
A written rule for replies that never discusses care in public, and an alert so questions get a quick, private answer.
Ontario's health colleges set advertising standards for their members, and social posts count as advertising. So we avoid cure claims, outcome guarantees, before-and-after stories and patient testimonials unless your college clearly allows them. General education stays general. We do not diagnose in captions, and we do not reply to health questions in comments. Those are invited to book an assessment or call.
Consent matters too. A patient's photo or name or story is never posted without written permission, and we avoid showing patients at all in most cases. Every batch is approved by you before it is scheduled, and practitioners review any educational post touching their area. A practical starting point is how often to post on social media.
A typical month includes one or two practitioner introductions, a couple of general education posts, clinic news such as hours or new services and a few Google profile updates. Posts are short and calm and consistent with your brand.
You share a few photos of the team or space, plus any news. We draft everything else. Each post goes to you for approval, and educational posts go to the relevant practitioner as well. Nothing goes live without sign-off. We also keep a short list of topics that are off-limits, such as treatment results and specific conditions in individual cases, so the page stays useful and within your college's standards.
Social is one track in the Growth seat, next to local SEO, the website, reviews and booking. It gives the profile and the site fresh material. The build is a one-time investment, then the monthly seat. See the packages page.
This is our founding-client guarantee. The monthly seat is waived until the engine produces the agreed number of new tracked enquiries (tracked calls and booking-form requests from the channels we build) within 90 days of go-live. Paid ads are excluded, and you answer or return the calls that come in. The build is paid and yours either way. We never promise rankings or bookings or revenue.
Only where your college clearly allows it and the patient has consented in writing. Our default is to leave them out.
You do, in a monthly batch, with practitioner review for educational topics.
No. We invite them to book or call, and keep anything clinical out of public channels.
Usually Google Business Profile plus Facebook or Instagram, depending on your patients. We skip the rest.
The free Growth Engine Blueprint reviews your social and profile activity beside nearby clinics' and recommends what to do first.
Your free Growth Engine Blueprint is four research reports and a 12-month roadmap covering your local search visibility, your AI-search readiness, your website and booking health, and your reputation. When it looks like a fit, Dan walks it through with you in a 75-minute session. No obligation. See how engagements are structured on the packages page.