Pricing strategy

Pricing strategy for clinics and trades that are busy but underpaid.

You are booked out and still not making the money the work deserves. Usually the problem is the price. Tekton helps you set what to charge, package it so the right option sells itself, and raise prices without losing the customers you want to keep.

In one line: we help clinics and trades within an hour of Brantford charge what the work is worth, with simple good-better-best packages, price increases that do not cost you customers, and recurring revenue you can count on.

It lands in your systems

New prices go live where you already bill.

We do not hand you a spreadsheet and wish you luck. Once the numbers are set, we update your booking, invoicing, and checkout so the new pricing shows up cleanly for patients and customers, in the tools your front desk or field crew already run. Clinics keep Jane. Trades keep Jobber. Payments stay where they are.

Start with the Blueprint
Works with
  • Jane
  • Cliniko
  • Jobber
  • Square
  • Stripe
  • QuickBooks
  • Tool-agnostic
What we do on pricing

Charge more for the same hours, without scaring people off.

Pricing review vs the market

We look at what you charge now, per visit or per job, against what comparable clinics and trades in your area actually get. If a physio treatment block or an HVAC install is priced below the work it takes, we show you the gap and where the room to move is.

Good-better-best packages

Three clear options replace one flat rate. For clinics that means care packages and treatment blocks. For trades it means service tiers, from the basic call to the done-right, backed-by-a-warranty version. Most people choose the middle, so your average sale rises without a hard sell.

Price increases without the churn

Raising prices is where owners freeze. We plan the increase and the wording and the timing so loyal patients and repeat customers stay, and so the few who only ever wanted the cheapest option are the ones who move on.

Capacity and margin math

Higher prices should build a better business. We run the numbers on your capacity and your margins so the new pricing protects your calendar and your crew, and you earn more from the same hours.

Membership and recurring revenue

Turn one-off visits and one-off jobs into predictable monthly income. Care memberships for clinics, maintenance and service plans for trades. See how we build and bill them on the memberships page.

Pricing is one piece of the picture. For the full menu see all services.

Questions owners ask

Straight answers.

How do you decide what I should charge?

We start from three things: what the work actually costs you in time and materials, what comparable clinics and trades in your area charge, and what your best patients and customers already show they will pay. The price is where those three meet.

Will raising prices cost me customers?

A well-planned increase rarely costs you the customers you want to keep. The people who leave are usually the price-only shoppers who were never loyal. We plan the timing and the wording so your regulars understand the value and stay, and we model the math first so the increase pays off even if a few move on.

Do you work with clinics and trades?

Yes, both. We work with paramedical clinics like physio, chiro, massage, and osteo, and with trades like plumbing, HVAC, electrical, and roofing. The pricing principles are the same: charge for the outcome and package it clearly, then build in recurring revenue. Only the examples change.

Is there a free version?

Yes. The free Growth Engine Blueprint covers pricing as part of the whole picture: what to charge, where the room to raise is, and how to package it, alongside a funnel audit, four research reports and a 12-month plan. It arrives within 3 business days and it is yours to keep.

What is the investment for the ongoing work?

Ongoing pricing work is part of the Growth seat, where we keep tuning it as you grow. The Growth seat is from 2,999 dollars a month. It is billed from the month we hit your written target. That is the Builder's Promise: proof first. Month to month, 30 days' notice. Full detail is on the packages page.

Start free

Find out what you should really be charging.

Your free Growth Engine Blueprint maps your whole growth picture, pricing included. When it looks like a fit, Dan walks it through with you in a 75-minute session. No cost and no obligation.

Local Search Visibility Report
AI Search Readiness Report
Website and Booking Health Check
Reputation and Reviews Report
The Growth Roadmap
A funnel audit, four reports and a 12-month plan, within 3 business days. Free, and yours to keep.
Free Blueprint Email Dan