Guides for HVAC owners
The questions owners ask, answered with the exact words.
What to text when a quote goes quiet. How fast to answer a no-heat call. What a tune-up reminder should say. Every guide here is written for the owner of a heating and cooling company, with the fix you can make this week and no form to fill in.
Start here
Two pages that do most of the work.
The 3 mistakes HVAC companies make every heating season
The call that rings out, the quote nobody goes back to, the customer who never hears from you again. What each costs at published rates, and the fix for each. Read it
The payback check
Two numbers from your own software show what your unsold estimates add up to and how few of them have to come back to cover Next Truck. Break-even only, never a forecast. Run your numbers
Every guide
Newest first. New ones Tuesday and Thursday.
Each one opens with the short answer, gives the exact texts where there are texts to send, and ends with the questions owners ask next.
- How Many Unsold Estimates Does an HVAC Company Have Right Now? (And How to Count Yours)Do you know how many of your HVAC quotes went quiet this year? Here is how to count your unsold estimates in your job software in under half an hour.
- AEO, GEO, LLMO: What the AI Search Acronyms Actually MeanFour names have been invented for optimizing a business for AI answers. Here is what each one means and where it came from. Here is why the work behind them is nearly the same list.
- Missed-Call Text-Back in Jobber vs Housecall Pro vs ServiceTitanHow missed-call text-back works in Jobber, Housecall Pro and ServiceTitan, from each vendor's own docs: the feature, the plan, the phone number and Canada.
- What Does a Marketing Agency Actually Do Each Month?A plain breakdown of where a monthly retainer goes, what a real deliverables list looks like, and the wording that hides an agency doing very little.
- How Long Does Local SEO Take to Work?Honest timelines for each part of local search, which changes move in weeks and which take months, and how to tell early whether it is working at all.
- How to Choose an HVAC Marketing Agency in Ontario: Questions to Ask Before You SignTen questions that separate a good HVAC marketing agency from an expensive one, the answers to listen for, and the red flags, from an Ontario agency that works with HVAC companies.
- Google Ads, Local Services Ads or Local Search: Where a Furnace and AC Company Should Spend FirstHow the three ways to show up for "furnace repair near me" charge, how fast each one works, what each is best at, and the order an Ontario HVAC company should try them in.
- How an HVAC Company Fills the Shoulder SeasonsWhy April, May, September and October go quiet for furnace and AC companies, and the six moves that book planned work into those months, with an Ontario calendar.
- Turning Maintenance Plan Customers Into Replacement JobsYour maintenance plan members are the warmest replacement leads you have. How to record equipment age at every visit, raise the replacement early and honestly, and follow up without pressure.
- What HVAC Marketing Costs in Ontario in 2026The four lines on an HVAC company's marketing bill, what each one costs today with sourced figures, and the counts that tell you whether the money is working.
- How Much Should a Trades Business Spend on Marketing?A practical way to set a marketing budget for a plumbing, HVAC, electrical or roofing business, based on what a job is worth rather than a percentage rule.
- Agency, Freelancer, or In-House: What a Trades Business Should Actually HireA plain comparison of the three ways a plumbing, HVAC or electrical business can get its marketing done, what each really costs, and the size of business each one suits.
Or let us run it, free, for 14 days.
The free Estimate Sweep texts your unsold estimates and the customers due for a tune-up, in your company's name, and your office books the replies. Free, no contract, no card. Four shops a month.