Pricing strategy

Pricing strategy for clinics and trades that are busy but underpaid.

You are booked out and still not making the money the work deserves. Usually the price is the problem, not the volume. Tekton helps you set what to charge, package it so the right option sells itself, and raise prices without losing the customers you want to keep.

In one line: we help Ontario clinics and trades charge what the work is worth, with simple good-better-best packages, price increases that do not cost you customers, and recurring revenue you can count on.

It lands in your systems

New prices go live where you already bill.

We do not hand you a spreadsheet and wish you luck. Once the numbers are set, we update your booking, invoicing, and checkout so the new pricing shows up cleanly for patients and customers, in the tools your front desk or field crew already run. Clinics keep Jane. Trades keep Jobber. Payments stay where they are.

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What we do on pricing

Charge more for the same hours, without scaring people off.

Pricing review vs the market

We look at what you charge now, per visit or per job, against what comparable clinics and trades in your area actually get. If a physio treatment block or an HVAC install is priced below the work it takes, we show you the gap and where the room to move is.

Good-better-best packages

Three clear options instead of one flat rate. For clinics that means care packages and treatment blocks. For trades it means service tiers, from the basic call to the done-right, backed-by-a-warranty version. Most people choose the middle, so your average sale rises without a hard sell.

Price increases without the churn

Raising prices is where owners freeze. We plan the increase, the wording, and the timing so loyal patients and repeat customers stay, and so the few who only ever wanted the cheapest option are the ones who move on.

Capacity and margin math

Higher prices should build a better business, not just a busier one. We run the numbers on your capacity and your margins so the new pricing protects your calendar and your crew, and you earn more from the same hours instead of chasing volume.

Membership and recurring revenue

Turn one-off visits and one-off jobs into predictable monthly income. Care memberships for clinics, maintenance and service plans for trades. See how we build and bill them on the memberships page.

Pricing is one piece of the picture. For the full menu see all services.

Questions owners ask

Straight answers.

How do you decide what I should charge?

We start from three things: what the work actually costs you in time and materials, what comparable clinics and trades in your area charge, and what your best patients and customers already show they will pay. The price is where those meet, not a number pulled from thin air.

Will raising prices cost me customers?

A well-planned increase rarely costs you the customers you want to keep. The people who leave are usually the price-only shoppers who were never loyal. We plan the timing and the wording so your regulars understand the value and stay, and we model the math first so the increase pays off even if a few move on.

Do you work with clinics and trades?

Yes, both. We work with paramedical clinics like physio, chiro, massage, and osteo, and with trades like plumbing, HVAC, electrical, and roofing. The pricing principles are the same: charge for the outcome, package it clearly, and build in recurring revenue. Only the examples change.

Is there a free version?

Yes. The free Pricing Strategy Assessment gives you a plan for what to charge and where the room to raise is, with a 48-hour turnaround. It is the low-friction way to start. Grab it on the Pricing Strategy Assessment page. If you want the full picture across your whole growth engine, the free Growth Engine Blueprint goes wider.

What does the ongoing work cost?

Pricing work can be a one-time project or part of an ongoing seat where we keep tuning it as you grow. A real seat starts from 2,999 dollars a month, up to a full growth-partner seat. The exact number depends on scope. Full detail is on the packages page.

Start free

Find out what you should really be charging.

Your free Growth Engine Blueprint maps your whole growth picture, pricing included, with a 75-minute session to walk it through. Prefer to start with just pricing? The free Pricing Strategy Assessment gives you a plan for what to charge in 48 hours. No obligation either way.

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